In our society we are continiously confronted with choices regarding all kinds of questions relating to our lifestyle. What is the benefit of these choices and is having them after all a good or a bad thing? It appears that this might be the wrong question. What seems to matter much more, is the question of how we deal with choices. Is it important for me to get the best out of every given choice? Do I suffer from the disappointment of a suboptimal decision? Do I escape from making certain decisons in order to avoid dissatisfaction with the potential consequences? – Or do I believe that taking decisions actually is one of the main sources of happiness in life – bearing in mind that some decisions will lead to dissatisfaction and subsequently will require better decisions to incrementally improve the ones taken previously?